Mar 23 2010

“X is for X-Height” - Why 2 Fonts with the Same Point Size can still look Different Sizes…

Angela

atozpostcards_xfront-195x300 X is for X-Height - Why 2 Fonts with the Same Point Size can still look Different Sizes...No, thank you, we don’t need a tissue. x-height is a typography term referring to the height of the body of lowercase letters, not counting ascenders or descenders. Typically, this is the height of the letter x in the font (hence the name–now do you get it?), as well as the u, v, w, and z. Why is it important? When two typefaces are set in the same point size, one often looks bigger than the other. Why? Because bigger x-heights make a typeface appear larger. Differences in line weight and character width also affect the letters’ apparent scale. When choosing fonts for captions, by-lines and other smaller bodies of text, checking x-height can help with readablilty.

*This entry is part of “The Yearbook Ladies’ A to Zs of Yearbook”
project. If you’d like to download the “X” card, go to the “Adviser
Resources” section of www.theyearbookladies.com

We’d love to hear from you! Share your questions, comments, and ideas below…

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Feb 1 2010

“R is for Readability” - 4 Ways to Ensure Your Text can be Read

Angela

atozpostcards_rfront-195x300 R is for Readability - 4 Ways to Ensure Your Text can be Read

It refers to how easily text can be read. Line spacing (or leading), line length (the number of words per line), and font choice can affect the readability of text. Here are some tips to ensure the readability of your text:

  • While the default leading is fine in most cases, you might want to play around with leading to see the different results. For regular copy, try the 2x’s rule: increase the leading to at least 2 points larger than the point size of your type.
  • For line length, take the type size of your body text and multiply it by two. For example, 12 point type would have an ideal line length of  24 picas.
  • Avoid low contrast or uncomplementary colors when placing text on a color background.
  • Never use a “headline” font for copy blocks. Can you imagine if we wrote this sentence with the same font as the word “readability”?

*This entry is part of “The Yearbook Ladies’ A to Zs of Yearbook”
project. If you’d like to download the “R” card, go to the “Adviser
Resources” section of www.theyearbookladies.com

We’d love to hear from you! Share your questions, comments, and ideas below…

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Nov 30 2009

“L is for Leading” - Make your text look professional!

Angela

atozpostcards_lfront-195x300 L is for Leading - Make your text look professional!Leading (rhymes with heading) is the vertical space between each line of text. Typically we leave that set to “auto,” but there are times when playing with leading can have interesting results.

  • Increase the leading to open up the space for an airy feel. No cheating, though: don’t do it just to make your copy look longer
  • Decrease the leading for a bunched approach. This is particularly popular with grunge fonts and in headlines
  • Be consistent within sections. Use the same leading for all headlines and copy
  • For extra “yerd” points, impress your friends by telling them that it came from the days of old when typesetting was done by hand. A strip of lead was used between each line of letter

*This entry is part of “The Yearbook Ladies’ A to Zs of Yearbook”
project. If you’d like to download the “L” card, go to the “Adviser
Resources” section of www.theyearbookladies.com

We’d love to hear from you! Share your questions, comments, and ideas below…

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Nov 30 2009

“K is for Kerning” - Get your text looking perfect!

Angela

atozpostcards_kfront-195x300 K is for Kerning - Get your text looking perfect!Kerning is another technical word that dates back to days of manual type setting (yes, even before typewriters). Each letter had its own metal frame and so letters couldn’t overlap at all. Today–what, with all those new-fangled computers and stuff–we can adjust our kerning so that the spacing between individual letters can be decreased. Think of it as one letter entering another letter’s personal space.

  • Use it to help slanted letters mirror one another (see photo)
  • Helps give your headline a crowded appearance–if that’s what you’re looking for
  • Do not adjust the kerning within captions and copy. Auto is just fine for those blocks of text

*This entry is part of “The Yearbook Ladies’ A to Zs of Yearbook”
project. If you’d like to download the “K” card, go to the “Adviser
Resources” section of www.theyearbookladies.com

We’d love to hear from you! Share your questions, comments, and ideas below…

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    Oct 5 2009

    “F is for Fonts” - So many to choose from, how will you ever decide?

    Angela

    atozpostcards_ffront-195x300 F is for Fonts - So many to choose from, how will you ever decide?Now, we’ve been in the yearbook business for a long time. As far as we can tell, you cannot win an award for having the most fonts used in your yearbook.  Nothing disruptes the execution of a theme as much as trying to include every font known to man, including the kitchen sink. (Click the link to download “kitchen” font!)

    • Serif fonts (those with “feet” on the ends) will give a more traditional look since they are the oldest
    • Sans serif fonts (without “feet”) give a more contemporary feel
    • Serif fonts are easier to read for large blocks of copy and in captions
    • Settle on a “font family” or just 3-5 fonts for the entire book. If you must change fonts, at least be consistent within the sections
    • If you want to use a font from an outside source like http://www.1001fonts.com/index.html or www.dafont.com, be sure to print out the page that gives you permission and send it to your plant

    *This entry is part of “The Yearbook Ladies’ A to Zs of Yearbook”
    project. If you’d like to download the “F” card, go to the “Adviser
    Resources” section of www.theyearbookladies.com

    We’d love to hear from you! Share your questions, comments, and ideas below…

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    May 7 2009

    Sequal to a “Font Conference”

    Angela

    If you haven’t seen “Font Conference”, first you need to click here and watch that first. Then come back here and watch the sequal… (Thanks, Carla, for sharing this!)

    See more funny videos and funny pictures at CollegeHumor.

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    Mar 3 2009

    InDesign Feature Focus: Character vs. Paragraph Styles (Styles - Part 1 of 2)

    Angela

    If every caption in your book is in a different font or point size, or if you found yourself constantly reminding students of which font and point size to use, then you need to set up Character and Paragraph Styles in InDesign. Make this one of the first things you do for your yearbook next year. After you’ve decided on your theme (verbal and visual), choose your fonts and set up your styles.

    What’s the difference between character styles and paragraph styles?

    • Use paragraph styles when you want to apply one style to an entire paragraph or text box. Create a style for Headlines, Subheads, Body Copy, and Captions. You can even go further and create styles for Academics Headlines and then one for Student Life Headlines.
    • Use character styles when you want to format text within a paragraph or text box, but you do not want to change the entire paragraph. You can create a style for quotes, names in captions, or those “row” descriptions in groups photos

    How do you create a paragraph style?

    1. Select "Paragraph Styles" from your dock (or go to "Type -> Paragraph Styles")

    1. Select "Paragraph Styles" from your dock (or go to "Type -> Paragraph Styles")

    2. Click on "New Style" (the paper icon)

    2. Click on "New Style"

    3. Set your preferences for everything from font, to indent, to drop caps...

    3. Set your preferences for everything from font, to indent, to drop caps... Name your style, and click "ok"

    4. Your style now shows up under the Paragraph Styles menu. Simply type your text, select your paragraph (or text box) and click the paragraph style you want to apply

    4. Your style now shows up under the Paragraph Styles menu. Simply type your text, select your paragraph (or text box) and click the paragraph style you want to apply

    ALTERNATIVE METHOD: If you’re more of a visual person, you can start by typing a paragraph with the format you like, then while you have that text box selected, click “create new style.” A new style will be created based on the paragraph that you currently have selected. All you have to do is name it!

    How do you create a character style?

    1. Select "Character Styles" from your dock (or go to "Type -> Character Styles")

    1. Select "Character Styles" from your dock (or go to "Type -> Character Styles")

    2. Click "Create New Style"

    2. Click "Create New Style"

    3. Choose fonts, bold/italic, color, size, leading, etc... Name your style and click "ok"

    3. Choose fonts, bold/italic, color, size, leading, etc... Name your style and click "ok"

    4. Your new style now appears in your Character Styles menu. Select the text you want to format and then click on the style you want to apply!

    4. Your new style now appears in your Character Styles menu. Select the text you want to format and then click on the style you want to apply!


    ALTERNATIVE METHOD:
    If you just want to copy the format of another text on the same page, you don’t need to create a new style. You can use your eye dropper tool to copy text formatting as well. Highlight the text you want to copy, then use the eyedropper tool on it. While the eyedropper is “full,” continue to highlight every line of text that you want to format.

    ADVISER TIP: Create all your styles on your master template BEFORE distributing them to each computer (or putting them up on the server). If students have already started working on their pages, it’s not too late. Create a blank template with the styles on it, and distribute this document to students (or place on the server). Students can then choose “Load All Text Styles” from the Character/Paragraph Styles pull down menu. They then locate the blank template (with the styles), click on it, and InDesign will import all of the styles from that template onto the page the students are currently working on. (*Herff Jones customers, HJ Planner will create a template for every page in your book with the styles already set. Ask your rep to show you!)

    COMING SOON:

    • InDesign Feature Focus: Nested Styles (Styles - Part 2 of 2)

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    Feb 22 2009

    You’ll Never Look at a Movie Poster the Same Again…

    Angela

    Yet another funny movie about the use of fonts in Movie Posters…

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    Feb 22 2009

    If Fonts were People…

    Angela

    Is your yearbook staff in need of a good laugh? Show them this clever video about a “Font Conference”…

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